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Social Media Coordinator/Copywriter – Hylink Group – Los Angeles, CA

Hylink Group in Los Angeles, CA

Hylink Group

Who We Are:
Be part of a rapidly-expanding advertising agency with a global reach!
Hylink is the largest, independently owned digital advertising and media agency in China.
At Hylink, we believe that smart thinking equals endless possibilities. Over the past two decades, we have grown to a team of 2,400 digitally minded-professionals worldwide, earning our reputation as the number one media buyer in China. Our objective is simple: to leverage our decades of experience to help brands navigate the intricate spectrum of Chinese advertising.
Hylink is called upon by industry leaders across tech, beauty, travel, and FMCG to provide an insider’s perspective into digital China, consistently staying ahead of industry trends to deploy innovative strategies within a crowded market. We pride ourselves on pooling together the talents of a highly diverse workforce; our team is comprised of professionals from every corner of the earth, with experience within dozens of sectors.
Hylink is China’s largest independent digital communications and media firm. Founded in 1994 and headquartered in Beijing, China, we have offices located in China, Seoul, and Los Angeles. Businesses that work with Hylink come in all shapes and sizes. Our key partners are media and creative agencies, while direct clients in North America and China also make up our core business. As a Social Media Coordinator, you’ll collaborate closely with our account services and creative team members, identify markets for social media platforms and apps, create presentable writing content on slide decks, research and engage in various new business opportunities, and develop a strong presence and relationship among internal agency decision-makers who will utilize your analyses to drive scalable product adoption and growth.You will learn both the skills necessary to succeed in advertising, as well as understand emerging social media platforms and business models as they evolve. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. You will be involved in a fast-paced, multi-task oriented team. Covering training across digital industry analysis and market reports to senior staff, you will acquire your influencing & relationship-building skills and provide Hylink-caliber service and research. As a driven Social Media Coordinator/Copywriter, your responsibilities include, but are not limited to:


  • Write content based on research on social media platforms, including Facebook, Twitter and Instagram, as well as some international platforms, such as Weibo and WeChat
  • Provide engaging text, image and video content for social media accounts
  • Plan content calendar content
  • Respond to comments and customer queries in a timely manner using brands’ tone and manner.
  • Monitor and report on feedback and online reviews
  • Assist with interpreting creative direction and adapt points from creative briefs into persuasive copy concepts
  • Conduct competitive, industry, or client research for presentations, pitches, or industry analysis.
  • Utilize your computer and presentation skills to convey research and ideas through deck creation.

Preferred Qualifications

  • Bachelor’s degree or equivalent experience in marketing or communications.
  • Fluency and mastery in English speaking and writing.
  • Demonstrated success in managing a business social media presence
  • This position has an emphasis on creating written content.
  • Strong presentation, analytical and problem-solving skills.
  • Excellent PowerPoint and Google Slides skills to create eye-catching decks.
  • Ability to work well under pressure and meet tight deadlines while maintaining a sharp focus.
  • Demonstrated ability to think strategically about complex issues/topics and develop recommendations and action plans.
  • An ambitious learner with a clear desire to communicate with team members.
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Social Media Coordinator/Copywriter – Hylink Group – Los Angeles, CA

Hylink Group job in Los Angeles, CA