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Director of Social Media – AllianceData – Chicago, IL

AllianceData in Chicago, IL


AllianceData

This position serves as one of the strategic and implementation leads for Epsilon’s social media practice within the Agency’s Consumer Interaction Practice. This leader is responsible to develop and deliver Epsilon’s social media strategy across platforms and programs, manage day-to-day content creation and paid media efforts for multiple Epsilon clients and their social platforms. This leader will take ownership for the paid social practice supporting membership development, track and report metrics and trends with strategic analysis and recommendations and partner with our content team, management team and members to grow and amplify content and engagement.

This leadership role also provides the opportunity for Epsilon to become a leader in the social space by helping to shift the focus of our social efforts to focus on business outcomes as a result of our social activities. In addition to developing social programs that drive engagement, positive sentiment and other key metrics; this role can help our business go further to prove business value, increase customers’ loyalty or lifetime value and align with other channels to create integrated efforts. The leader will strive to push social to become an embedded business element, not just a marketing function, allowing us to service customers along their buyer journey to create an ongoing lifetime value.

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Director of Social Media – AllianceData – Chicago, IL

AllianceData job in Chicago, IL