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Social Media Specialist – Arbor Lodging Management – Arbor Lodging – Chicago, IL

Arbor Lodging in Chicago, IL


Arbor Lodging

The Social Media Specialist will be responsible for handling the social media accounts for Arbor Lodging Management’s portfolio. This will include properties ranging from full service luxury hotels to select service properties. This will work with the General Managers and other key members of the hotel team to develop a social media plan that will increase the outreach, interactions, and engagement. This role will be centralized at the Arbor Lodging Management’s corporate office in the West Loop.
Social Media Job Duties
  • Generate new and manage the already posted content (written and visual) that is addressed to a specific target audience.
  • Draft, edit, and proofread content including the body and headlines for all internal and external needs
  • Seek new prospects for mutual promotion.
  • Develop and realize into practice SM programs that guarantee proper online messaging and promote corporate objectives through LinkedIn, YouTube, Facebook, Slideshare, Twitter, etc.
  • Advance Arbor Lodging community advocacy efforts
  • Monitor the existing design (ads, thumbnails, landing pages, profile pictures, etc.) and keep abreast of its modifications
  • Contribute to the creation of ad campaigns with their further distribution throughout social media.
  • Train properties in crafting online reviews and responding to them in Tripadvisor, Google, and other online and brand review sites.
  • Cooperate with the related departments’ staff in order to publish content on social networking platforms
  • Prepare reports based on marketing campaigns’ performance for the upper management
Social Media Responsibilities
  • Monitor and update the corporate pages within each SM platform to ensure the highest possible saliency of the company’s content
  • Monitor the corresponding social metrics/data, define the best practices, and use the acquired information to promote the brand’s marketing presence.
  • Add value to team effort in terms of interdepartmental cooperation
  • Hatch decent content (image, text, and video) that drives user engagement
  • Hype the newly acquired/renovated hotels and their amenities
  • Keep track of SEO and web traffic
  • Stay abreast of all the social media updates and modifications
  • Counsel co-workers on how to make use of social media with the highest success rate
  • Manage the performance of SM accounts
  • Urge new ways to expand the existing client base
Social Media Requirements
  • Educational background in New Media, Marketing or matching field of study
  • Operating experience as an SM Coordinator
  • High level of familiarity with various social media spaces
  • Proficiency in keyword research, SEO and Google Analytics
  • Working knowledge of online marketing channels and strategies
  • Aptitude at delivering creative content (image, video, and text)
Social Media Key Skills
In order to perform successfully, the applicants for Social Media Specialist job need to acquire the following competences:
  • Combo of analytical and creative mind
  • Multitasking abilities
  • Impeccable communicative skills
  • Ability to coach and supervise
  • Time-management practitioner
  • An eye for detail
  • Tech-savviness
  • Flexibility and adaptability
Arbor Lodging develops and manages full-service and limited-service hotels throughout the United States and is devoted to providing its hotel guests with the best possible experience while creating value and superior investment returns through its strategic focus on investing, hands-on approach to management and its principals’ unique combination of skills. The principles of Arbor Lodging Partners have approximately fifty years of combined experience in owning, developing and operating commercial properties (including retail, multi-family and office, in addition to lodging) throughout the United States. We focus our acquisitions, progress, and culture on the Arbor Lodging Guiding Principles,
  • Do the Right Thing – Operate and act with integrity in all you do even when it is not convenient.
  • Lead with Heart – Be kind, passionate and hospitable.
  • Be Accountable – Take ownership and deliver results.
  • Aim Higher – Go above and beyond to exceed expectations and pursue thoughtful change.
  • Celebrate Differences – Embrace diversity; respect individual opinions and ideas.
Focusing on these principles allows us to maintain a culture that allows growth, development, and progression within the properties.
Arbor Lodging Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arbor Lodging Management complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Arbor Lodging Management expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Arbor Lodging Management’s employees to perform their job duties may result in discipline up to and including discharge.
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Social Media Specialist – Arbor Lodging Management – Arbor Lodging – Chicago, IL

Arbor Lodging job in Chicago, IL