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SOCIAL MEDIA STRATEGIST, Real Techniques®, EcoTools® & Freeman Beauty – Paris Presents Incorporated – Gurnee, IL

Paris Presents Incorporated in Gurnee, IL


Paris Presents Incorporated

Paris Presents is an entrepreneurial, privately held / venture capital backed company that creates and distributes strong brands of makeup tools, facial masks and body care accessories. Their expertise includes both nationally distributed branded product lines and the development of retailer brands, product lines individually created and managed for large retailers. This is a complex fashion business with a focus on high quality products at affordable prices developed through innovation and on-trend design. The company is over 50 years old with a very fast paced culture, has annual revenues of nearly $250M, and is growing rapidly. In 2014, the company was recognized by IRI/Boston Consulting Group as the fastest growing health and beauty company under $1B. The senior management team comes from major CPG companies and has a strong record of success growing businesses.

BRANDS

The company’s three core brands are EcoTools, Real Techniques and Freeman Beauty. EcoTools is a leader in feel good, authentic beauty products in categories ranging from cosmetic brushes to hair brushes to body care accessories. Our mission is to empower women to make the world a better, more beautiful place so our products are 100% cruelty free and responsibly made from bamboo & recycled materials. Real Techniques is an award-winning global brand, offering women high quality brushes with education on how to use them, partnering with Sam and Nic Chapman. The Chapman sisters have a successful YouTube channel with makeup tutorials. Freeman Beauty offers a wide range of facial masks that pamper skin with endlessly fun nature-inspired facial masks for healthy-looking, beautiful skin.


POSITION SUMMARY

Reporting to the VP of marketing, the Social Media Strategist will be empowered to create the strategies that result in strong social relationships that ultimately drive brand awareness and loyalty. Paris Presents is a fast-paced, collaborative, and entrepreneurial environment. The successful candidate is digital savvy and can not only set but execute key strategies. This position provides a creative space to communicate brand values in a fun and engaging manner, so must also have a can-do attitude and strong interpersonal skills.

RELATIONSHIPS

Reports to: VP of marketing

Key Relationships: Works closely with marketing colleagues and agency partners


MAJOR RESPONSIBILITIES:

  • Design social media strategies (paid and non-paid content) to achieve marketing targets
  • Manage, create and publish high quality content on social platforms
  • Ultimately, acts as the voice of the brands and manages all online community conversations.
  • Elevate comments and consumer queries to appropriate Sr. Brand Manager or external Consumer Response team as necessary.
  • When appropriate, select contest winners, gather winner’s information and provide product fulfillment.
  • Implement a “surprise and delight” program, rewarding routine engages with product.
  • Coordinate with internal brand team, as well as external Public Relations and Social Strategy teams to ensure brand voice consistency and stay updated on new products and features.
  • Create monthly scorecards with insights and implications to synthesize performance against KPIs
  • Monitor and report on feedback and online reviews.
  • Stay up-to-date with latest beauty and social media trends.
  • Respond to comments and consumer queries on Real Techniques, EcoTools and Freeman Beauty social communities within a 24-hour response time. Social communities include Instagram, Facebook, Twitter, Snapchat, YouTube and Pinterest:

Real Techniques® Facebook, Real Techniques® Instagram, Real Techniques® Twitter,EcoTools® Facebook, EcoTools® Instagram, EcoTools® Twitter, Real Techniques® YouTube, EcoTools® YouTube, Real Techniques® Pinterest, EcoTools® Pinterest, Real Techniques® Snapchat (@realtechniques), EcoTools® Snapchat (@ecotools), Freeman Beauty Facebook, Freeman Beauty Instagram


IDEAL EXPERIENCE

  • BA/BS in relevant Marketing or Communications field
  • Proven work experience in Brand Marketing
  • Skilled in copywriting, customer service, and storytelling
  • Demonstrated ability to work with low supervision
  • Experience developing content strategy and implementing a plus
  • At least 1-year agency experience a plus

IDEAL PERSONAL PROFILE

  • A tech-savvy, high energy and action-oriented individual who thrives in a fast paced, high pressure environment.
  • Excellent interpersonal skills and the ability to work effectively with a broad range of internal and external groups.
  • Exceptional oral and written communication skills with an attention to detail.
  • Flexibility, with ability to succeed in a changing environment while putting some personal structure in place.
  • Has a passion and genuine interest in beauty!

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SOCIAL MEDIA STRATEGIST, Real Techniques®, EcoTools® & Freeman Beauty – Paris Presents Incorporated – Gurnee, IL

Paris Presents Incorporated job in Gurnee, IL