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Modern Media Specialist (Temporary) – Brown-Forman – Louisville, KY

Brown-Forman in Louisville, KY



A career at Brown-Forman is just like a good bottle of bourbon: unique and refined, with a bit of a kick. Making our products from barrel to bottle requires detailed planning along each step. Just like bourbon production, our employees work in many different aspects to create the best possible product. This way, our customers can enjoy the world-class brands we promise to deliver. Here’s the kicker – we, too, get to enjoy this process, just one of the sweet benefits of leading the market with the world’s favorite whiskey. Whether in the ground, in the store, or in the office, we hand pick all of our ingredients in order to be proud of what we achieve.

Essential Duties & Responsibilities:

  • Support Modern Media Directors and Modern Media team across brands with individual brand or portfolio projects; includes both ongoing and ad hoc projects/tasks such as:
  • Community management and outbound consumer messaging (social, CRM/email and SMS)
  • Supporting the implementation of field marketing initiatives (e.g. Text to Win, Engage360, etc.)
  • Content creation in accordance with brands’ content calendars, including organic social posting, CRM email development, E-Premise
  • Content/asset management (auditing, BAR, etc.)
  • Helping facilitate legal and compliance team approval of digital activity
  • Aggregate data and insights across paid, owned and earned media channels for ongoing measurement of digital activit


  • Bachelor’s degree (preferably in Marketing, Communications, IT or a related field)
  • Well-versed in the digital world (e.g. familiar with social platforms such as Facebook/Instagram, interested in website development, email platforms such as Salesforce, Google Analytics, etc.)
  • Project management skills
  • Strong multi-tasking ability
  • Strong quantitative analytical skills
  • Strong communication skills both verbal and written
  • Attention to detail and organizational skills
  • Creativity & innovative problem solving


  • Ability to understand technical details and to communicate and work effectively with internal and external teams
  • Experience working with Salesforce suite of tools

Requisition Type:


Number of Openings Available:


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Modern Media Specialist (Temporary) – Brown-Forman – Louisville, KY

Brown-Forman job in Louisville, KY