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Digital Marketing Director – On Target Media – Las Vegas, NV

On Target Media in Las Vegas, NV


On Target Media

On Target Media is looking for an experienced and result-driven Digital Marketing Director to join our team! As a Digital Marketing Director at On Target Media, you will be responsible for setting up, implementing and managing the overall digital marketing strategy for clients.

Digital marketing strategies are extremely important for our client’s success; this position plays a crucial role in achieving business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels.

Digital Marketing Director Duties and responsibilities

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train team members
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Develop and implement all aspects of digital marketing strategies covering customer acquisition, social media, email marketing, and the overall digital marketing
  • Measure ROI and KPIs
  • Oversee project managers in developing and maintaining project plans covering activation across website/app development, creative, paid media, email, social marketing and onsite tech.
  • Prepare and manage digital marketing budget
  • Manage in-house paid media team, oversee all execution work, including planning, buying, optimization, and reporting.
  • Oversee all client’s social media accounts
  • Measure and manage online content
  • Oversee Paid Media strategy and performance within search, display, social, affiliate, and programmatic advertising
  • Track SEM, SEO and Google Analytics data and make complex analysis
  • Brainstorm, develop and execute integrated marketing strategies
  • Build and inbound marketing plan
  • Organize and lead digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Ability to manage multiple projects at once and meet aggressive deadlines

Digital Marketing Director Requirements

  • Minimum 5 years of experience as a Digital Marketing Director
  • Minimum 5 years of experience in developing and implementing digital marketing strategies
  • In depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Minimum 5 years of hands-on experience with SEM, SEO, Google Analytics, APIs, and CRM software
  • Knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Bachelor Degree, MBA preferred in Digital technologies or similar relevant field

Please include salary requirements and/or history.

Will relocate the right candidate to Las Vegas, NV if necessary.

Job Type: Full-time

Experience:

  • Google Analytics: 5 years (Required)
  • In-dept Reporting: 5 years (Required)
  • SEM: 5 years (Required)
  • SEO: 5 years (Preferred)
  • APIs: 5 years (Required)
  • Managing others: 5 years (Required)

Education:

  • Bachelor’s (Required)

Work authorization:

  • United States (Required)
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Digital Marketing Director – On Target Media – Las Vegas, NV

On Target Media job in Las Vegas, NV