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Marketing Manager – Social Media Link – New York, NY

Social Media Link in New York, NY

Social Media Link

Social Media Link (SML) powers online communities to turn real customers into brand evangelists by delivering personalized experiences at scale. Hundreds of brands have partnered with SML to activate millions of consumers to drive customer acquisition, long-term loyalty, and 5-10x ROI.

SML is proud to work with clients like Unilever, P&G, Church & Dwight, Nestle, Reckitt Benckiser, Pfizer, NBC, Heineken, and Seventh Generation.

As a fast-growing marketing and software services company we are looking for folks who are passionate, innovative, fearless, and adaptable. SML offers a great company culture where employees have the opportunity to make an impact among a growing team of energetic people who work hard, help each other through collaboration, leveraging learning’s and having fun.

About the Role:
As Marketing Manager you will:

  • Own strategic market positioning of our consumer engagement and activation technology platform and B2B customer solutions primarily focused on producing enablement tools for sales/client success teams such as presentations, talking points and other collateral (informational sheets, case studies), and also maintaining key messaging on our corporate website
  • Ensure that all our messaging is consistent across the company
  • Work with the product team to develop new features and build go-to-market strategic plans for new product and feature updates
  • Generate new ideas and creative growth strategies
  • Source and create presentations for speaking opportunities and events to further growth and awareness
  • Manage third-party vendors and partnerships (PR, content marketing, marketing automation, etc.)
  • Aid in creating content that will resonate with our prospects and customers, and assist in the development of thought leadership assets to increase product and brand awareness
  • Manage email marketing efforts and nurture campaigns for inbound leads
  • Manage the optimization of the corporate website through A/B testing of content, landing pages, etc. Oversee the building and maintenance of our organic social media presence

  • BS degree in marketing or related field
  • 3 years experience in marketing (experience at a tech company preferred)
  • Very strong writing skills and a passion for writing descriptive and concise content
  • An eye for design; Moderate skills in PowerPoint and Photoshop (Video editing a plus)
  • Excellent communication skills, comfortable presenting in front of numerous stakeholders (clients, prospect, employees, senior management), with a keen ability to tailor messaging based on the audience
  • Desire to lead with a strong self-starter initiative – you will not be entering a large marketing team where you’ll play a specific role with explicit instructions. You will create and set the foundation for future marketing within the organization
  • Superb attention to detail
  • A keen eye for the organization – ensure that our product story is organized and consistent throughout our website, sales collateral, and all other assets
  • Exceptional project management skills, with a strong performance in planning, setting expectations and meeting commitments
  • High energy and highly productive; thrives in a fast-paced, evolving environment
  • Strong business acumen and moral compass
  • Knowledge of Hubspot is a plus
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Marketing Manager – Social Media Link – New York, NY

Social Media Link job in New York, NY