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Media and Data Analyst – Take-Two – New York, NY

Take-Two in New York, NY


Take-Two

The media and data analyst will manage the planning, execution, and optimization of the media campaigns for the label’s partner video game campaigns, as well as lead the integration and further development of the label’s marketing technology stack.

  • Work with the marketing team and external media agencies to manage the worldwide media planning for our partner video games.
  • Media oversight on execution + optimization
  • Own the marketing tech stack, including the further development and integration of Datorama, customer data platform (CDP), analytical tools for marketing, and enterprise email (CRM)
  • Work with internal teams to ensure data integration into analytical and operational platforms
  • Proactively identify opportunities for improvement, establish processes, and ensure our campaign performance and data analytics are running at the highest levels.
  • Take ownership of certain biddable media spends, ensuring campaign launch and optimization capabilities can be managed in house where identified
  • Take ownership of reporting, visualizations, and contribute to post mortems with actionable directions.
  • Manage the customer data platform (CDP) vision and enrichment, working closely with the marketing and marketing technology teams at Take-Two (T2).
  • Design, set-up, and manage multi-tiered media campaigns that include video, display, social, across all devices (mobile, desktop, game console, connected TV, etc.)
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Media and Data Analyst – Take-Two – New York, NY

Take-Two job in New York, NY