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Senior Associate, Paid Media – Bonobos – New York, NY

Bonobos in New York, NY


Bonobos

Bonobos is looking for a thoughtful and analytical Senior Paid Media Marketing Associate to assist in strategic planning, manage paid media mix and own performance analysis.

As a Senior Paid Media Marketing Associate, you’ll be expected to quickly roll up your sleeves and manage multiple online channels with the primary goal of efficiently driving revenue. Reporting to our Senior Manager of Paid Media, you’ll drive customer acquisition and retention through paid marketing channels, develop and execute campaigns, test for optimization, and manage budgets and reporting for multiple channels. You will also work closely with our creative team to request assets for paid channels and properly communicate best practices based on performance.

To thrive in this role, you should be a hungry self-starter who has excellent attention to detail, can push to get anything done, and who knows how to communicate effectively with folks from the Creative, Tech, Analytics, Finance and Marketing teams and outside vendors and agencies. A test and learn approach is key to this role.

What you’ll do…

  • Launch and manage our paid performance marketing efforts across paid social, paid search, display and affiliate channels by combining data analysis with creative brand marketing
  • Help develop lifecycle marketing based on centralized media tech and shared segmentation strategies
  • Work with our internal creative team to help evolve creative development through a test and learn agenda
  • Optimize spend to meet monthly KPIs related to new customers, sessions, CPA and ROAS
  • Collaborate with the growth marketing and analytics teams on campaign goals to ensure that objectives are met to maximum efficiency
  • Own daily, weekly and monthly performance analysis across all digital channels, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders
  • Work with external partners to execute audience and creative strategy across paid channels to hit KPIs

You…

  • Have a BA/BS and 2-3 years of digital marketing experience in e-commerce/ direct response environment
  • Have an in-depth understanding of various paid advertising platforms (Facebook, Adwords, etc) with experience managing direct response marketing campaigns on web, mobile web and native mobile app
  • Have worked with 3rd party ad networks
  • Are proficient in web analytics tools
  • Come from an agency or have experience working with digital media agencies
  • Are analytical and have quantitative skills including a strong understanding of online marketing metrics
  • Are excited and able to thrive in a fast paced, entrepreneurial, high-energy environment that requires that ability to multi-task and implement high priority initiatives
  • The ambition and hunger to always learn more
  • Are able to look at data and understand the trade-offs between performance and branding
  • Get bonus points if you have experience with Salesforce or other DMPs!

We…

  • Work hard because we love what we’re doing, but also believe in balance (say hello to unlimited vacation days!)
  • Back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun and awesome co-workers that feel like family
  • Value self-awareness, intellectual honesty, judgment, empathy & positive energy – often over experience
  • Are located in the Flatiron District in the heart of Manhattan
  • Have a passion for delivering a superior experience to our customers, clients, vendors & one another
  • Are excited to hear from you
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Senior Associate, Paid Media – Bonobos – New York, NY

Bonobos job in New York, NY