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Web Designer & Nurturing Specialist – ArchiveSocial – Durham, NC

ArchiveSocial in Durham, NC


ArchiveSocial

Who is ArchiveSocial?
ArchiveSocial empowers organizations to actively participate on social networking channels by ensuring they can fulfill legal requirements and avoid lawsuits. Our cloud-based archiving and analytics technology is trusted by more than 2,000 organizations including New York City, the State of North Carolina, and the United States Department of Justice. In 2017 we collaborated with the White House to launch the first archive of presidential social media in history (for the outgoing Obama administration).

Our office is located in the heart of Downtown Durham, NC, walking distance from the Durham Performing Arts Center, Durham Bulls Athletic Stadium, American Tobacco Campus, the American Underground (a Google for Entrepreneurs Tech Hub), and some of the best food in the Southeast. As American Underground alumni, we retain many privileges of membership, including access to their facilities (including a beautiful rooftop deck!) and the invitation to attend happy hours and other social events for unparalleled access to the vibrant Durham entrepreneur scene.

We are a rapidly growing company, and we are looking to expand our marketing team. We are seeking a driven and experienced marketing professional to join our team as the Web Designer & Nurturing Specialist.

What does the Web Designer & Nurturing Specialist do?
Reporting to the Director of Marketing, the Web Designer & Nurturing Specialist has two core responsibilities. First, this role is charged with proactively managing ArchiveSocial.com to optimize online demand generation opportunities by increasing conversion rates, improving SEO, and mapping the customer journey to improve the user experience. The second core responsibility is to drive the successful execution and testing of nurturing campaigns to drive engagement with our marketing messages. They work hand-in-hand with other members of the marketing team and our inter-department colleagues to create, test, measure, and optimize these campaigns.

Additional responsibilities include graphic design work with the potential to include video editing and animation, campaign execution support, resource library management, helping set the path and executing on a social media plan, and acting as a resource for all internal stakeholders.

Who are you?

  • You are a marketer with a strong technology background, and an expert with WordPress and Pardot, or similar, that can interpret data into action to improve the user experience
  • You are passionate, creative, and love mid-funnel nurturing and attribution – the idea of A/B testing sparks your joy
  • You are a talented and clear communicator with exceptional writing and editing skills
  • You are a metrics maven that thrives in a goal-driven, collaborative environment within a high-growth team with opportunities for advancement
  • You are a self-starter hungry for the next opportunity to learn and grow
  • You are detail oriented
  • You are a team-player and enjoy engaging those around you in the work you’re doing

Preferred skills:

  • Expert-level knowledge of WordPress and experience using UX and CRO tools, fluent in Google Analytics and Moz
  • Experience setting up and managing nurturing campaigns in Pardot, Bronto, Hubspot, or other marketing automation tools
  • Familiarity with Salesforce or similar CRM
  • Marketing experience: minimum 2 years, bonus points if it’s in a B2B SaaS settingWhat do we offer?
  • A truly collaborative environment with a management team that wants to hear your ideas and help you grow
  • A competitive salary, and fully paid medical insurance
  • Dental, Vision, Life, and 401k matching
  • Open vacation policy and flexible work environment
  • Free downtown parking, drinks, snacks, team lunches, and happy hours
  • A fun, dynamic, entrepreneurial workplace in the heart of Downtown Durham

PLEASE NOTE: ArchiveSocial is unable to sponsor visas at this time. You must be a US Citizen or Permanent Resident authorized to work in the US.

Due to the high volume of applications for this position, we are not able to respond directly to each applicant.

All applicants will be subject to a background check.

ArchiveSocial is an Equal Opportunity Employer.

Job Type: Full-time

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Web Designer & Nurturing Specialist – ArchiveSocial – Durham, NC

ArchiveSocial job in Durham, NC