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Marketing Campaign Specialist – Catalyst Media (PA) – West Chester, PA

Glassdoor in West Chester, PA


You will plan, execute, analyze, optimize and take complete ownership of our digital marketing programs. Using email marketing, website offers and paid advertising, you’ll be accountable for driving traffic, leads, opt-ins and commerce revenue.

Essential Accountabilities Include

  • Develop monthly promotional calendars based on audience segments, and marketing campaign plans for internal products and client programs.
  • Craft compelling direct-response email, landing page and offer copy.
  • Design conversion-focused email templates, digital calls-to-action, ads and landing pages.
  • Build segmented email campaigns based on job title, firmographics, acquisition data, past email and website interactions and topic affinities.
  • Run scaled opt-in campaigns and construct automated email sequences that convert free subscribers into customers.
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Identify and troubleshoot campaign challenges and work with the team to find creative solutions that improve results.
  • Proactively communicate key metrics and campaign insights to internal stakeholders and leadership.
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Marketing Campaign Specialist – Catalyst Media (PA) – West Chester, PA

Glassdoor job in West Chester, PA