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Paid Media Manager – Black Rifle Coffee – Austin, TX

Black Rifle Coffee in Austin, TX

Black Rifle Coffee

Our Story

Black Rifle Coffee Company is disrupting the US coffee market as a premium, small-batch, roast-to-order, veteran-owned business. We have a love for coffee, dogs, America and, most importantly, our customers! We are more than a product and more than a company, we are a culture full of motivated men and women who roll up their sleeves and get the job done.

The Opportunity

We are seeking a talented Media Buyer to oversee all aspects of Paid Social Media (Facebook, Instagram, YouTube, Twitter, Snapchat, and Pinterest). The Manager is an expert at employing the BRCC brand, tone and voice to create highly engaging ad units to maximize the qualified traffic driven to the BRCC website through to conversion. The Manger lives and breathes data to optimize campaigns across platform, ad unit, content, copy, CTA, and targeting. The Manager uses their natural creative instincts to create ads that engage the largest possible audience per channel without diluting the integrity of the Black Rifle Coffee brand.


  • Build and optimize advertising campaigns on multiple digital marketing platforms, including DSP’s, search engines, and social networks
  • Create strategic media plans designed to accomplish specific objectives including club subscriptions, store sales, lead generation, and branding.
  • Manage online data collection and tracking pixels, and collaborate with eCommerce and development teams to manage conversion tracking
  • Create audiences from online and offline customer data for targeted marketing campaigns
  • Interface with multiple vendors including publishers, ad networks, and ad tech providers to access inventory and execute ad buys
  • Coordinate the release of new content to the creation of new ad campaigns across Top, Mid and Bottom of Funnel Campaigns
  • Provide data feedback to cross-functional teams to guide the production of content
  • Create ad campaigns using existing media assets (without relying on new productions exclusively)
  • Coordinate and write copy as needed to correctly portray the company in all phases of the funnel
  • Maintain accurate data to understand current performance on all platforms
  • Maintain strong awareness and commitment to continuously self-educate on the evolving ad product marketplace and ad optimization strategies across existing and new platforms.


  • 2-3+ years experience in digital media buying
  • Proficiency trafficking campaigns in programmatic buying platforms such as Doubleclick Bid Manager, AppNexus, or Media Math, and social media platforms such as Facebook Business Manager
  • Expert understanding of optimizing bid strategies and campaign setup to generate specific goals and results
  • Familiarity with Data Management Platforms and managing the offline to online data onboarding process
  • Facebook Blueprint and Google Adwords certification preferred
  • Extensive experience using Google Analytics, and maintaining and troubleshooting ad tagging and conversion tracking
  • Proficiency creating and working with product catalogs and other eCommerce tools within ad platforms
  • Demonstrated ability to maintain attention to detail in a fast-paced environment
  • Excellent communication skills, including writing, proofreading, and speaking
  • Excellent organization and project management skills
  • Ability to manage multiple projects and work assignments simultaneously
  • Ability to execute projects with little supervision
  • Outstanding customer service ethic with high expectations for quality
  • Proficient with Google Docs, Google Sheets, and Microsoft Office
  • Creative problem solver with an exceptional eye for detail
  • Bachelor’s Degree in Marketing or related field
  • Veteran a plus
  • Experience with Photoshop and other Adobe Suite products not required but a plus
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Paid Media Manager – Black Rifle Coffee – Austin, TX

Black Rifle Coffee job in Austin, TX